5 must-have images for pet business marketing in North Carolina

Feb 26, 2024

If you work with pets and pet parents, you know establishing trust is essential to attract and keep clients.

The easiest way to do that with pet business marketing is by using branding photography. Here are the five must-have images for pet business marketing in North Carolina.

Visual Story-telling for pet brands

In a world where visual storytelling reigns supreme, your pet business brand’s identity is more crucial than ever.

That’s why I’m sharing my list of five must-have photos for every pet business in North Carolina.

These types of images will elevate your pet business’s online presence and entice potential clients to work with you. Let’s dive in.

#1 – A smiling headshot of you and your dog

I’m stating the obvious…because I know most pet professionals shy away from being in front of the camera. I can’t tell you how many times I hear the audible cringe from business owners when they think of having their photo taken. It really isn’t intimidating when you work with the right photographer. I promise! >> Check out these branding images.

Make being in front of the camera feel more natural by including your own dog or cat in the photo with you.

People want to know who they are working with and they want to see your face. Studies show that photos of faces (in particular people’s faces) garnered more likes on Instagram than photos that didn’t show faces.

Yes, I know you could just show photos of cute puppies, but I’m not hiring a puppy to train my dog. I’m looking to hire you.

Female veterinarian sitting on a bench in a vet clinic smiling at the camera with a black and white small long-haired dog.

#2 Serious Tone, Soft Smile

Prepare for serious topics by having a non-smiling photo on hand. When discussing sensitive matters like pet loss or controversial issues, convey empathy with a soft smile or a thoughtful gaze. Having this photo ready to go can be great to include in printed programs or on screen when you are speaking on a panel or hosting a webinar on serious pet topics where a smiling photo of you could be off-putting.

Three examples of professional headshots with a soft smile - by Tara Lynn & Co.

These initial insights are just the beginning of creating an authentic and trustworthy pet brand.

Ready to unlock the full potential? Share your email with me, and I’ll reveal three additional must-have branding images (plus a lot more photo examples), along with a bonus idea to make your pet business shine like never before.

Unlock the Power of Pet Business Marketing: The 5 Must-Have Branding Images

Ready to book your pet branding photography session? Let’s chat!

I offer branding photography and headshots for soloprenuers and large business teams. No matter if you are just starting your business or want to up your marketing game, we can create images that bring your clients through the door and keep coming back.

Branding Photography sessions include a pre-session phone consult where we will create a shot list of images to meet your needs (think website banners, newsletter headings, social media, and advertising campaigns). We will review what to wear for your branding photography session and how to prep your space and your team. Have products you need to market? I also specialize in flat-lay images and product styling.

Branding photos for pet businesses